Main app features include an interactive map of the fair and ‘Art Finder' - a comprehensive search filter enabling visitors to navigate and browse the exhibited art works on their own terms by selecting specific media and size, as well as work priced under £5,000. The ‘Favourites’ section acts as a notebook and gives users the opportunity to keep a record of artists, galleries and events of interest at the fair.
An interactive map helps to discover exhibiting gallery information with wayfinder, a feature that directs you from one stand to another. The app also gives quick access to all the events in the curatorial programme in and around the fair; where and how to find the auditorium, artists’ cinema and bookshop plus the nearest cafes and restaurants within the fair. Fair visitors wanting to plan a calendar taking in Frieze Talks, Frieze Films and special events will be able to do so via their iPhones and transport their bespoke fair diaries straight to iCal.
Frieze Talks - the daily programme of artists, writers and cultural commentators which takes place in the auditorium (and this year includes Thomas Demand, Susan Hiller and Wolfgang Tillmans as speakers) will be downloadable from iPhones and iPads as podcasts within 24 hours.
The app also gives information on where to eat, drink and stay whilst in London in October and includes information about the current exhibitions of all the participating London galleries and key London contemporary art institutions including Tate, Whitechapel and Serpentine galleries.